Strategic Operator · AI Builder · Madrid

I turn ideas into
things that ship.

I help startups and enterprises go from "we have this idea" to a market-validated GTM plan and a business case that gets built. Part strategist, part operator, part builder — I've done it across 40+ projects.

€2M
Portfolio Managed
40+
Projects Delivered
100%
Conversion Lift
Pablo García Naveira

Most startups don't fail because the product is bad.
They fail because nobody could explain why it mattered.

I've spent 4+ years sitting in rooms with executives at banks, insurers, and fast-growing startups — watching brilliant ideas die because no one could connect the product to the business case.

At Plug and Play I managed a €2M portfolio of AI and SaaS projects. At Uber I built the Python tools that doubled the sales team's conversion rate. At Nitid I automated regulatory research for IBEX-35 companies before that was a thing anyone called "AI."

Now I work fractionally with founders who need someone who can think at the strategy level and execute at the operational level — without six months of onboarding.

Education

2021 — 2026
Master in AI Operations
Visual Business School
Agentic Workflows LLM Orchestration RAG Architectures Prompt Engineering
2017 — 2021
Bachelor of Economics + Leadership & Governance
University of Navarra
Econometrics ESSEC Paris Georgetown DC Imperial London

Experience

Where I've built things

Oct 2022 — Present
Plug and Play
Valencia & Madrid
Senior Associate — Strategic Accounts & Operations
Previously: Associate (2024) · Senior Analyst (2023) · Analyst (2022)
  • Directed a €2M portfolio of enterprise AI and SaaS projects for tier-1 financial institutions, insurers, and retailers — translating ambiguous business bottlenecks into structured technical deployments across 40+ pilots.
  • Secured a €200k enterprise renewal by architecting a multi-scenario NPV framework from scratch, defending ROI projections to the Head of Innovation by translating operational hours saved into concrete financial impact.
  • Built a low-code AI pipeline (Zapier + LLM agents) that ingested hundreds of industry newsletters, extracted semantic summaries, and auto-classified startups by sector — eliminating 10+ hours of manual research per week.
  • Scaled personalized outbound to 1,000+ prospects using a programmatic email engine (Google Sheets + OpenAI API) that dynamically injected contextual data into automated sequences.
  • Led quantitative payments market research analyzing account-to-account payment trends by economic impact and implementation horizon, producing a risk/opportunity framework presented to C-level.
  • Designed hybrid AI-human operating models and managed end-to-end regulatory compliance for a life insurance in-house diagnostics pilot — turning a vague innovation brief into a funded, live initiative.
Feb 2022 — Oct 2022
Uber
Madrid
Growth Associate — Sales & Operations
High-velocity global mobility and B2B marketplace
  • Doubled outbound conversion rates (+100%) by designing a Python automation tool that scraped, scored, and routed high-potential restaurant data from Google Maps — surfacing market intelligence missing from official databases.
  • Transformed manual data entry into an on-demand lead generation engine, enabling 20+ sales reps to trigger localized prospecting via coordinates, saving hundreds of operational hours per month.
  • Drove regional market expansion by onboarding 150+ restaurant partners across Northern Spain, managing the full-cycle SDR pipeline from outreach to close.
Jul 2021 — Feb 2022
Nitid Consulting
Madrid
Business Analyst
Strategic intelligence firm for large-cap enterprise clients
  • Architected a Python regulatory ingestion pipeline deploying custom scrapers across 19 regional government portals to extract, parse, and structure daily legislative updates for enterprise compliance reporting.
  • Engineered an automated keyword-routing system that flagged critical clauses and routed unstructured data to a human-in-the-loop review team — saving hundreds of hours of manual research.
  • Authored market intelligence reports including published research on the EU Telecom sector, translating complex regulatory data into actionable insights for enterprise stakeholders.

Skills & Toolkit

AI & Agentic Systems
  • Agentic Workflow Design
  • LLM Orchestration
  • RAG Architectures
  • OpenAI API / Claude
  • Zapier / n8n
  • Python Data Pipelines
Data & Analytics
  • Advanced Excel
  • SQL
  • Python (Pandas)
  • Power BI
  • NPV / ROI Modeling
  • Strategic Data Viz
GTM & Sales Ops
  • SDR Playbook Design
  • Lead Routing Logic
  • HubSpot Admin
  • Programmatic Outreach
  • Pipeline Architecture
  • SLA Management
Strategy & Advisory
  • C-Level Reporting
  • Stakeholder Alignment
  • Regulatory Compliance
  • Payments Market Mapping
  • Market Intelligence
  • Workshop Facilitation

Fractional Work

Got a product that needs
a story worth selling?

I work fractionally with seed-to-Series A founders who need someone who can think at the strategy level and execute at the operational level — without six months of onboarding.

Best fit for

Seed → Series A Fintech & AI B2B SaaS Marketplace New Feature Launches 0→1 GTM Spain & Europe
01
GTM Strategy & Positioning
Define who you're selling to, what you're really selling, and how to reach them. ICP definition, competitive positioning, and a go-to-market motion you can actually execute.
02
Feature & Product Business Cases
Turn a product idea into a fundable initiative. Market opportunity, revenue impact, ROI model, and risk framing — everything leadership needs to say yes.
03
Sales Infrastructure & AI Automation
Build the outbound engine from scratch. SDR playbooks, CRM workflows, and AI-powered pipelines that let a small team punch well above its weight.
Format
Fractional
2–4 days per month, embedded in your team via Slack, calls, and async docs.
Rate
€500 / day
Starting at €1,000/month. Project-based pricing available for defined scopes.
Timeline
From week one
No lengthy onboarding. I move fast and deliver value in the first session.
01
30-min discovery call You walk me through the product, the challenge, and the goal.
02
Proposal in 48h A focused scope, a clear deliverable, and a fixed price. No surprises.
03
We get to work Embedded in your team from day one, iterating fast until it's right.
Book a 30-min call → View LinkedIn

Certifications

Digital Product Manager
My Hero Camp
Data Analytics
University of Navarra
Data Analytics
Google
Certificate of Proficiency in English (C2)
Cambridge University